FRISCO, Texas – FC Dallas unveiled its new Crescendo Kit today and with it the club’s new primary jersey partner, mavQ.
An affiliate of MTX (which sponsors the club’s secondary kit), mavQ is an Artificial Intelligence (AI) company that helps organizations use data and analytics to identify and predict trends to help make informed business decisions.
And mavQ doesn’t just serve as a sponsor for FC Dallas. The club utilizes the AI platform in a variety of ways, from its front office, player development academy and first team.
"We're collaborating with FC Dallas to leverage data, discover insights, and give the club a more informed understanding of ways the data can drive an even better predictive and competitive edge," said Vamshi Vaddiraja, mavQ's Co-Founder and CEO.
"mavQ can uncover strategies such as—what content is more engaging to your fan base? Which marketing channels should you invest in? Or, if you're playing a particular team, what potential formation to try? We're working to understand their data and provide them with the analytics and predictability that will enhance the team and overall fan experience."
FC Dallas has also begun implementing the mavQ platform into its renowned player development model.
“mavQ will transform the way that FC Dallas Youth inputs, stores, and utilizes objective measurement data for our more than 4,000 local youth players and 1,500+ out of market affiliate players,” said Chris Hayden, VP of FC Dallas Youth. “Specifically, mavQ will help us store and organize data, draw performance inferences, improve our scouting, improve our individual player development plans, and will ultimately help us to analyze and validate our player development methods.”
The club has plans to use mavQ to help its youth coaches gauge their players’ progression based on physical measurement data such as height, weight, power, elastic strength, linear speed, multidirectional speed, dribbling technique, etc. With extra insight via mavQ, coaches will be able to tailor their training regimes to individual players on a more personalized level.
"We know player development is something FC Dallas already does well,” said former FCD goalkeeper Kyle Zobeck, who recently joined mavQ after retiring from the game. “I see our role as facilitating FC Dallas and helping to optimize their Youth pipeline. For instance, how can the club identify talent earlier and strategically allocate player development resources. mavQ looks forward to working with FC Dallas to unlock the potential for next-level play and AI strategy.”