2023 Season

FC Dallas Launches New Fan Experience at Toyota Stadium with Mixhalo


FRISCO, Texas (July 19, 2023) -- Mixhalo, the ultra-low latency networking technology that unlocks high-fidelity, augmented audio for fans at live events, today announced its official debut to fans of FC Dallas (FC Dallas). Mixhalo brings an entirely new fan experience to Toyota Stadium in Frisco, Texas, providing an immersive way for attendees to experience live audio at matches. The MLS club joins sports organizations and leagues including NASCAR, MLS, the NBA, and the NHL, as well as artists like Sting and Metallica, to offer fans unparalleled, customizable in-ear audio experiences.

The Mixhalo experience at Toyota Stadium gives fans access to crystal-clear, live, real-time, play-by-play audio in English and Spanish. Fans can tune into feeds from Owen Newkirk and veteran soccer journalist Steve Davis, as well as, Spanish radio hosts Carlos Alvarado and Raffa Calderon. With Mixhalo, fans get the same intimate experience of listening to live commentary at home, while seeing the action live at the stadium. Mixhalo is available at FC Dallas home games for the remainder of the 2023 season.

“FC Dallas is not shy about leveraging new technologies to uplevel the fan experience," said John Vars, CEO of Mixhalo. "Mixhalo will  provide an unprecedented, immersive experience that brings fans closer to the action than ever before  – and we are thrilled to work with the Toros."

FC Dallas guests can use their mobile phones and headphones to listen to real-time, pristine audio right in their ear through Mixhalo’s technology embedded in the FC Dallas app, unlocking an intimate, personalized, never-before-possible fan experience.

Fans can also use the new Mixhalo Moments™ technology to capture and share full-screen, vertical 15-30 second videos that automatically feature Mixhalo’s crystal-clear play-by-play audio while at Toros matches. With just a tap, attendees can film and share videos with production-quality audio to social media.

“Mixhalo's groundbreaking technology will fundamentally change the live experience at FC Dallas matches,” said Jerome Elenez, Vice President of Marketing for FC Dallas. “Our partnership with Mixhalo allows us to continue to innovate with new technology to create the best experience for our fans.”

How Mixhalo Works
Mixhalo’s no-latency, network-based technology delivers pristine, high-quality audio and other data in real-time to attendees at sporting events, concerts, conferences, and any other live event where people gather to consume content. 

As a result, every seat - including the nosebleeds - has access to better, more immersive audio, transforming the live event experience. Applications for the platform are extensive, and include: Concerts and Festivals; Conferences and Trade Shows; E-sports and Sporting Events; Interpretation Services; Museums, Megachurches and more.

About Mixhalo
Mixhalo is an ultra-low latency networking technology that unlocks never-before-possible fan experiences at live events and beyond. Powered by proprietary, cutting-edge wireless networking technologies, Mixhalo elevates the live music experience by offering in-ear, studio-quality audio to all fans – via their own phones and headphones –  so they can listen just like the artists on stage. Fans can even access unique mixes, like the guitar mix, or the drums. In live sports, teams and venues use Mixhalo to deliver multiple channels of audio content, which could include home and away radio broadcasts, Spanish language broadcasts, celebrity commentary and other custom content – all perfectly synchronized with the live action.

Mixhalo clients and partners to-date have included: Aerosmith, Charlie Puth, Incubus, Metallica, TechCrunch Disrupt, TSX Entertainment, Sting, and multiple teams across MLS, the NBA and the NHL. The company is backed by investors including Fortress, Foundry Group, Sapphire Sport, Founders Fund, Defy Partners, Cowboy Ventures, Red Light Management, and others in technology, sports and entertainment. For more information, visit www.mixhalo.com or follow us on Instagram at @Mixhalo.

About FC Dallas
FC Dallas is owned by Hunt Sports LLC and is committed to creating championship moments on and off the pitch. Since being purchased from Major League Soccer in 2003, FC Dallas has developed the 145-acre Toyota Stadium and Soccer Center in Frisco, Texas where it plays its home matches. FC Dallas and its affiliates operate the MLS NEXT Academy, boys and girls youth programs as well as MLS NEXT Pro’s North Texas SC. FC Dallas won the Lamar Hunt U.S. Open Cup in 1997 and 2016 while also winning the MLS Supporters’ Shield in 2016.