2024 Season

FC Dallas Announces Collaboration with Dallas’ True Brvnd for 2024 Season

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Frisco, TX (Feb. 8, 2024) - FC Dallas announced today an innovative collaboration for the 2024 season featuring three exclusive FC Dallas-themed hats designed by True Brvnd, the instantly recognizable fashion brand whose designs represent Dallas’ unique culture and sense of community.


FC Dallas x True Brvnd Military Appreciation Hat
In honor of FC Dallas’ Military Appreciation Night presented by Toyota on Saturday April 13, fans will be able to purchase a military-themed FC Dallas x True Brvnd hat that honors our active military service members and veterans. The hat showcases Dallas’ status as one of Major League Soccer’s original clubs when the league launched in 1996 with the military-styled TX-96 on the front of the crown. The right side of the hat also features the original Dallas burn logo as a nod to Dallas’ founding franchise status. The hat and tickets to this match may be purchased here.


FC Dallas x True Brvnd DFW Hat
FC Dallas’ annual Independence Day celebration presented by CoServ at Toyota Stadium on July 4 features the second design in the FC Dallas x True Brvnd collaboration – the DFW Hat. This hat showcases True Brvnd’s iconic upside-down Dallas branding in white letters, outlined in FC Dallas red against blue matte hat with a map of Dallas/Fort Worth featured on the hat. The reverse has “96” stitched above the closure. This ticket package may be purchased here.


FC Dallas x True Brvnd First Responders Hat
The third and final hat offered in the inaugural 2024 series is the FC Dallas x True Brvnd First Responders Hat which is available for purchase here with tickets for FC Dallas’ match against Austin FC on Wednesday, July 17 for First Responders Night. The hat features the upside-down Dallas wordmark in blue letters outlined in red with the FC Dallas crest stitched on the right side of the hat.

Exclusive + Limited Purchase Opportunity at Cocktails & Cleats
Guests attending the 2024 edition of Cocktails & Cleats, the annual FC Dallas Foundation fundraiser, have an exclusive opportunity to purchase the FC Dallas x True Brvnd DFW Hat in person. Cocktails & Cleats kicks off the 2024 season on Thursday, February 15 at the Gallagher Club in the National Soccer Hall of Fame. A limited number of hats are available to purchase for $50 with a portion of the proceeds from the sale of each hat benefitting the FC Dallas Foundation. No more than two (2) hats per guest may be purchased. To purchase tickets to Cocktails & Cleats, please click here.

Secure Tickets and Hats Today
Quantities are extremely limited for each FC Dallas x True Brvnd collaboration package on April 13, July 4 and July 17, with FC Dallas Season Ticket Members receiving limited priority access to secure hats. Season Ticket Members enjoy a full range of FC Dallas benefits, including a complimentary MLS Season Pass on Apple TV membership. To learn more, please visit FCDMembership.com. Complete details about the FC Dallas x True Brvnd ticket packages are available on www.FCDallas.com/TrueBrvnd.