FRISCO, Texas (December 10, 2025) – FC Dallas and the City of Frisco today announced the launch of the FC Dallas Soccer Celebration, a multi-week community fan experience set to transform Simpson Plaza, located in front of Frisco City Hall, into one of North Texas’ most vibrant gathering spaces this summer.
Designed as Frisco’s fan central for the sport’s biggest stage, the FC Dallas Soccer Celebration will offer an immersive environment for residents, families, fans, and visitors. The experience will include unique watch-party pods, large viewing screens, interactive activations, live music on a central stage, retail specials, and a curated lineup of local food and beverage options for 39 days. The Soccer Celebration will be active on every matchday, creating a festival-style atmosphere that brings the energy of the global game to the heart of Frisco.
Live match viewings including games taking place while MLS pauses play during the FIFA World Cup 2026™ will be one of the many immersive experiences offered inside the Soccer Celebration fan zone.
“As excitement continues to grow for next summer, Simpson Plaza will be a place where our community can gather, connect and celebrate together,” said Mayor Jeff Cheney, City of Frisco. “It will truly become Frisco’s premier soccer experience in our city this summer.”
“FC Dallas is thrilled to work with the City of Frisco to bring this Soccer Celebration to life for our local community,” said Megan Miller, FC Dallas Executive Vice President of Strategic Initiatives. “This celebration will showcase the passion for soccer that defines our city and provides fans of all ages a space to unite and enjoy this once-in-a-generation opportunity.”
Additional details including full event schedules, entertainment lineups, hours of operation, and special programming for key matchdays will be released in the coming months.
For updates, visit FCDallas.com.
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