MANSFIELD, Texas (March 10, 2026) – North Texas SC announced today the partnership with Orangetheory Fitness of North Texas. The agreement marks the first partnership signed through North Texas SC’s Founding Partners initiative.
“This partnership with Orangetheory Fitness brings together two great organizations that share a commitment to showing up, putting in the work, and striving to be their best every single day,” General Manager and Vice President Matt Denny said. “Our shared focus on performance, discipline, and building a strong, connected community makes this an amazing alignment for North Texas SC, and we’re excited to bring it to life.”
Orangetheory will become the club’s partner for a number of matchday activations at home matches in Mansfield. Orangetheory will deliver activation on-site at home matches, feature stadium LED signage and present a sponsored halftime segment, the “FLEX CAM”.
“We’re proud to stand alongside North Texas SC as a Founding Partner in Mansfield,” said the Orangetheory Fitness of North Texas Leadership Team. “At Orangetheory Fitness, we believe excellence is earned through consistency, discipline, and community. This partnership represents a shared commitment to performance — on the field, in the studio, and across the North Texas community. We’re excited to support the players, the fans, and the next generation of athletes who call this region home.”
Orangetheory Fitness of North Texas is a locally owned and operated franchisee serving the Dallas–Fort Worth metroplex. The organization currently operates 27 studios across North Texas, delivering Orangetheory’s science-backed, coach-led group training experience that combines heart-rate–based technology with strength and endurance programming. Committed to operational excellence, community engagement, and high-performance studio environments, the team supports thousands of members and team members each week while building strong, results-driven fitness communities across the region.
The Founding Partners initiative is a new cornerstone opportunity designed to unite local businesses and community leaders. As one of the first avenues for organizations to align with the team, the initiative offers brand visibility and opportunities to help shape the club’s long-term impact on and off the field. For more information about North Texas SC’s Founding Partner opportunities, email cellis@fcdallas.com.
