Join Us on August 4, 2018 for Our South End Social as the South End Re-Opens Permanently

FRISCO - How often do you have the opportunity to start a new tradition? To be a part of something that takes place for the very first time? On Saturday, August 4, 2018, you have that chance. And just announced, USWNT Hall of Famer Briana Scurry will be in attendance for the special occasion and to serve as our honorary scarfer for the Lamar Hunt statue!

The first Saturday in August marks the opening of Toyota Stadium’s Hall of Fame Club Seat section. You’ve seen the South End’s construction progress the past two years. The seats have even been open this season on May 12 and July 4 to accommodate the demand for the Galaxy and Atlanta United matches, respectively. But when FC Dallas hosts the San Jose Earthquakes, the Hall of Fame Club Seat section opens for all the remaining home matches during the 2018 season.

To commemorate the opening, we have a few surprises in store and a day that will create memories for you, your friends and family that will last a lifetime.

The celebration kicks off at 4:25PM with our South End Social. This will be your first chance to walk through the Hall of Fame gates and get the full match day experience.

From 4:30-5:30PM, we’re hosting an Open Club Cup exclusive preview where you can see the exciting new Toyota Stadium club space that features a 100-foot long bar where we're offering $2 beer and half off Lunazul cocktails. Outside on the terrace, Scurry will be signing autographs and taking photos with fans in attendance. During the preview party, you will also have the opportunity to tour the brand new press conference and media room where FC Dallas head coach Oscar Pareja shares his postgame thoughts with the media after every match.

The Open Cup Club will stay open for two hours after the match ends. After every match, you can watch Oscar Pareja’s press conference live as it happens, check out the Toyota Postgame Show as it's being broadcast live from the Open Cup Club or Pepsi Plaza and take advantage of postgame only drink specials you can only get in the brand new Open Cup Club.

We have a few more surprises in store that you can’t afford to miss. Why? Because it’s a party you’ve never seen before at Toyota Stadium.

Don't Miss the Hall of Fame Party on August 4! 

While the Hall of Fame Club section is only open to Hall of Fame and Winners Club Season Ticket Members, you have the chance to take advantage of this limited-time offer to celebrate the August 4th festivities and be a part of Toyota Stadium history.

For $49, you’ll get exclusive access to the Open Cup Club preview, plus a limited edition scarf and commemorative ticket (yep, we’re printing up tickets for the match…just for you!). You’ll also receive complimentary sandwiches from Chick-Fil-A as well as beverages from our friends at Pepsi. Thirsty for more? We have $2 beer and Lunazul drink specials from 4:30-5:30.

It’s a party. It’s a new era. It’s a chance for you to be a part of Toyota Stadium history.