FRISCO, Texas – ESPN Events, a division of ESPN, has announced DXL Men’s Apparel as the title sponsor of the inaugural Frisco Bowl played in Frisco, Texas. The game will be called the DXL Frisco Bowl.
“The DXL Frisco Bowl team is thrilled to have DXL Men’s Apparel partner with us in the inaugural year of the event,” said Sean Johnson, Executive Director of the DXL Frisco Bowl. “We look forward to a successful partnership that will allow us to grow the event. We know this is going to be a first class event for DXL, the City of Frisco and the teams competing in the game.”
“Everyone at DXL Group is excited to be teaming up with the first annual Frisco Bowl and the surrounding community,” said David Levin, President and CEO of DXL Group. “We want to honor all the participants who have excelled through their determination and drive, and celebrate alongside the loyal fans who support them."
The 2017 DXL Frisco Bowl will air on ESPN on Wednesday, December 20 at 8 p.m. ET/ 7 p.m. CT live from Toyota Stadium in Frisco, Texas. Toyota Stadium is the home of FC Dallas of Major League Soccer and host to the NCAA Football Championship Subdivision (FCS) Championship Game since 2010. It has a football capacity of 20,500.