Matt Denny brings a lifetime of soccer experience into his role as General Manager of North Texas Soccer Club where he oversees strategic planning, ticket and sponsorship sales, marketing and public relations for the USL League One franchise.
Prior to joining North Texas SC in December 2018, Denny spent nine years in the FC Dallas front office, most recently as the Director of Group Ticket Sales. He has won numerous awards during his tenure including the MLS Commissioner’s Bronze, Silver and Gold awards in 2016, 2015 and 2014, respectively. He joined FC Dallas from Lyons Township Soccer Club where he was a Director.
Originally from Nottingham, England, Denny played semi-professional soccer in the UK before transitioning to coaching and consulting. He holds a UEFA B license as well as a National Soccer Coaches Association of America Advanced National Diploma. Denny graduated from Leeds Metropolitan University with a degree in Physical Education.
Matt currently lives in Frisco, TX with his wife, Holly, and their three children, Trent, Emily, and Travers. He works with several non-profit groups in the community including 100 Men Frisco, UREF and Friscovania.