Our very own Director of Stadium Grounds, Allen Reed was invited to speak at the Institute of Groundsmanship SALTEX (IOG) in England. SALTEX is the UK’s biggest event for the grounds care sector and Allen was encouraged to speak due to his ability to handle 100 events or more throughout the year.
“I was invited over to explain what we do here event wise at FC Dallas and how we maintain, manage and prepare our pitch for MLS Matches", said Reed.
With more than 300 exhibitors who showcased their products and over 100 high-profile speakers who tackled a number of key issues, Reed was able to bring an “outside of the box” thinking. Due to all the events that occur at Toyota Stadium, Reed had the opportunity to discuss the management on a daily basis without losing sight of major events and planning ahead for MLS matches.
“We had a few blank stares because over there the focus is strictly soccer and here we are kind of an all year round and we just wanted to share our story with them. It was a huge honor for me because we look up to those guys because they have been doing soccer for so long", commented Reed.