FRISCO, Texas – They say good things come to those who wait.
It has certainly been a long road for FC Dallas and president Doug Quinn in finding the perfect “hero partner” as their club’s jersey sponsor, but the organization feels it has found a winner in AdvoCare.
“Our ultimate goal was to identify the perfect partner. I think we’ve found them,” Quinn said in a Wednesday morning press conference. “What makes this even more perfect is that they are Texas-based. We can drive 15 minutes over to their corporate headquarters to meet with their executive team ... to talk about how we can make this partnership something extremely special.”
Quinn was brought to Dallas in the summer of 2010 with one of his main tasks being to find a jersey sponsor for an FC Dallas team that was one of the only MLS franchises to have never had a sponsor. It’s been a tricky road, but the signing of AdvoCare, almost two years to the day that Quinn was hired, is a vindicating moment for him and a major moment in the history of the franchise.
“I didn’t use those words lightly when I said hero partner,” Quinn said about the sponsorship deal. “It’s incredibly important and you need to have somebody that’s like-minded, that’s motivated, that has resources and that’s willing to do things together to help build each other’s businesses.”
For AdvoCare president and CEO Richard Wright, the benefits of the partnership involve raising brand awareness as well as partnering with a club that he says fits right in line with their core values.
“As a 20-year-old company with 200,000 distributorships that make their living by representing AdvoCare across the United States, it’s important to us that everything we do is from an integrity and a character standpoint,” said Wright. “We know that FC Dallas and the Hunt family is exactly the type of fit that we’re looking for.”